Sunday, 26 September 2010

Highlights of London Fashion Weekend

We're going to be making several posts about designers and experiences we had at Vodafone London Fashion Weekend, so here's a breakdown of what we'll be covering over the next week.
Arriving at Somerset House
Vodafone London Fashion Weekend is a 4 day event following on from London Fashion Week, giving the public a chance to experience catwalk shows and exclusive designer discounts. We were there on Friday, seeking out the hottest AW trends in all areas of fashion.

Rosie and Mollie from Alex Monroe
We were particularly interested in many of the jewellery designers exhibiting in The Tent, and if you haven't already, check out our guest post for the OSOblog. OSOYOU is part of Aigua Media Ltd, which reaches over 1 million women a month. Launched at London Fashion Week in 2007, by Grazia Magazine's Dawn Bebe, the network combines several blogs for every fashionista's need.

Fashion helps Charity
The Environmental Justice Foundation collaborated with our favourite designers to display a range of fashion conscious t-shirts, which were on sale at Vodafone London Fashion Weekend. The company use all profits in their fight to stop child exploitation in cotton fields, allowing shoppers to feel guilt-free.
There was also a £5 raffle with a chance to win a range of great fashion related prizes.

Finsk's architectural shoe
Through out the day we hunted down must-have shoes and bags that caught our eye. We gathered a real mix of styles and the biggest bargains that would instantly make a statement for the modern woman.

Andrew from Azuni
 We were lucky enough to get an insight into the fashion industry as Azuni told us their mind-opening opinion on the development of retail and the fashion industry. As well as telling us the background to their beautiful pieces sourced from natures finest crystals and precious stones.

Japanese designers at Harajuku Freak
 Harajuku freak includes 6 Japanese brands which feature innovative and interesting garments that have a powerful edge. The concept behind the company is to stock limited and rare clothing by avant-garde designers. Garments included daring materials and complex pattern cutting.

Drinking Chambord Royale cocktails in front of the Elizabeth Arden stand
 A complimentary raspberry inspired cocktail was given out to the first lucky 150 people, whilst in The Tent, shoppers had makeovers in relation to A/W '10 trends by sponsors Toni&Guy and Elizabeth Arden.

The Catwalk Report
 We'll be reporting the about the influential designers who exhibited their collections, and latest array of AW '10 trends straight from the catwalk. This will also include other stylish women who were also sitting front row.

H&E xx

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