The View from the Front Row

flashing lights

The Vodafone London Fashion Weekend Catwalk show took us on a tour of the hottest trends for A/W'10, and showcased exclusive collections from established designers. We saw the models in the' Nomad' and 'Kramer vs. Kramer' trends, dressed in garments from London's most reputable stores. Take a look at our pick of the best outfits below, as we guide you through how to recreate the looks for yourself.

The Nomad

The fur gilet



sheepskin cape and a flowing skirt



Layer chiffons, sheepskin and knits for the modern bohemian 'Nomad' trend. The ethnic style is inspired by world cultures, with patterns from India and wraps from Russia. Seen on the catwalk at John Galliano and Jean Paul Gaultier, the trend is easy to wear, and cosy enough for the coldest Winter!


Kramer vs. Kramer

buttercup hues for maxed out glamour

the staple camel coat

The 1970's housewife has been revived for the season ahead as the classic camel colour palette makes a comeback. The look embodies a softer power woman, with leg-lengthening trousers and cashmere coats nipped at the waist by a dressing gown style belt.

A timeless trend has emerged, make it your own with a silk shirt, perhaps tucked into leather culottes, and throw on the much coveted cape. We advise investment in this area, as the versatility creates room in your wardrobe for items that will never go out of fashion. 

Ashley Isham

space-age and structural

Chanel-esque tweed with glitter and attitude

The London-based Singapore-born designer is known for his show-stopping creations, favoured by Lady Gaga, Florence Welch and Kylie. The collection showcased Isham's diverse use of techniques, we saw his signature draping evolve to futuristic fabrics in sculptural forms. He draws inspiration from his Eastern roots, using detailed embellishment in his work for high-octane glamour.

Our favourite piece was the tweed ensemble pictured above, the glittered flecks throughout the fabric gave a nod to the metallic trend, and the outfit seemed both glamorous and versatile, easily dressed up with heel for the evening, or paired with a plain coat for less formal affairs.

BodyAmr

Grecian glamour

the show stopper

Grecian gowns glided down the catwalk, and despite the amount of fabric in them, they didn't fail to flatter. The models embodied a true glamazon, with long legs emerging from the masses of opulently coloured fabric. Blocks of plum and coral gave a feminine feel, whilst the cut, which wasn't answering to quick-moving fashion trends, meant that the dresses were sleek, modern and timeless.
BodyAmr creates dresses worthy of any red carpet, and Amber Rose and Daisy Lowe walked for his show at Fashion Week. We can see ourselves in these grown up gowns feeling every inch the power woman.

the final walk

Highlights of London Fashion Weekend

We're going to be making several posts about designers and experiences we had at Vodafone London Fashion Weekend, so here's a breakdown of what we'll be covering over the next week.

Arriving at Somerset House

Vodafone London Fashion Weekend is a 4 day event following on from London Fashion Week, giving the public a chance to experience catwalk shows and exclusive designer discounts. We were there on Friday, seeking out the hottest AW trends in all areas of fashion.

Rosie and Mollie from Alex Monroe

We were particularly interested in many of the jewellery designers exhibiting in The Tent, and if you haven't already, check out our guest post for the OSOblog. OSOYOU is part of Aigua Media Ltd, which reaches over 1 million women a month. Launched at London Fashion Week in 2007, by Grazia Magazine's Dawn Bebe, the network combines several blogs for every fashionista's need.



Fashion helps Charity

The Environmental Justice Foundation collaborated with our favourite designers to display a range of fashion conscious t-shirts, which were on sale at Vodafone London Fashion Weekend. The company use all profits in their fight to stop child exploitation in cotton fields, allowing shoppers to feel guilt-free.

There was also a £5 raffle with a chance to win a range of great fashion related prizes.

Finsk's architectural shoe

Through out the day we hunted down must-have shoes and bags that caught our eye. We gathered a real mix of styles and the biggest bargains that would instantly make a statement for the modern woman.

Andrew from Azuni

 We were lucky enough to get an insight into the fashion industry as Azuni told us their mind-opening opinion on the development of retail and the fashion industry. As well as telling us the background to their beautiful pieces sourced from natures finest crystals and precious stones.

Japanese designers at Harajuku Freak

 Harajuku freak includes 6 Japanese brands which feature innovative and interesting garments that have a powerful edge. The concept behind the company is to stock limited and rare clothing by avant-garde designers. Garments included daring materials and complex pattern cutting.

Drinking Chambord Royale cocktails in front of the Elizabeth Arden stand

 A complimentary raspberry inspired cocktail was given out to the first lucky 150 people, whilst in The Tent, shoppers had makeovers in relation to A/W '10 trends by sponsors Toni&Guy and Elizabeth Arden.

The Catwalk Report

 We'll be reporting the about the influential designers who exhibited their collections, and latest array of AW '10 trends straight from the catwalk. This will also include other stylish women who were also sitting front row.

H&E xx